Apple's Video & Pro Application Priorities – Hardware & Software


Apple’s video application priorities – Alex4D  Video App Priorities

Sometimes I think that Apple is so torn between providing professional solutions – keeping alive the perception that only creatives create on their hardware – and competing in the consumer market place, that I think they should either farm out their professional software solutions or create a professional corporate branch. Maybe this will happen with some of the things I've been hearing about the Apple/IBM collusion, but, something tells me that IBM is not going to jump into the media production market place. They'll sell Macs with software to the accounting departments of these institutions, but probably are not going to sell FCPX along with network management solutions for that product.

Reading Alex's take on Apple's job openings just leaves me with more questions about whether or not Apple is ever going to take its professional users seriously, permanently ... And, not just professional users, but, professional users in corporate industry, not just private contractors working from home.

Edited with BlogPad Pro

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Just Thinking ... And, Sharing. Yours very truly.